A decade ago, a simple yet powerful vision took root—to catalyse impactful positive change within communities through the acknowledgment of sustainable, ethical business practices.
Today, that vision has burgeoned into a pioneering, dynamic movement, leaving an indelible mark on the professional landscape and empowering countless individuals in the workforce. The metamorphosis of this vision into reality is the result of a comprehensive, multi-faceted program implemented by Brands for Good. This program encompasses strategic partnerships, educational initiatives, and thought leadership events meticulously designed to address pertinent impact issues affecting the local workforce.
The narrative of Brands for Good unfolds as a compelling tale of a non-profit organization dedicated to championing the cause of business leadership that transcends mere profit-making, embracing the principles of stewardship and responsibility. Over the last decade, Brands for Good has emerged as a stalwart advocate for ethical practices, reshaping the ethos of businesses to align with societal well-being.
At the core of Brands for Good’s narrative are three pivotal drivers that continually shape its positive ethical footprint:
1. Commitment to Community Empowerment
Fueled by an unwavering commitment to positively impact communities, Brands for Good stands proudly with 163 recognised brands, supported by 448 community pledgers. This commitment extends beyond accolades; it translates into tangible empowerment for 778 companies, demonstrating the real-world efficacy of Brands for Good’s programs. Building on these achievements, the organisation looks to the future with ambitious goals for 2024—aiming to recognise 500 brands, garner support from 1,500 community pledgers, all with the overarching mission of empowering 100,000 members of the local workforce.
2. Launch of 5 Diverse Award Categories in 2024
As Brands for Good strides into 2024, it introduces five diverse award categories—”Business for Good,” “Leadership for Good,” “Technology for Good,” “Capital for Good,” and “Culture for Good.” These categories serve as beacons of transformative change at the community level. Beyond the honour of recognition, awardees gain exclusive access to breakfast sessions and fireside chats with distinguished leaders, fostering a network for the exchange of best practices and industry insights.
3. Embarking on 5 Key Partnerships in 2024
Central to the expansion of Brands for Good’s impact in 2024 are strategic alliances with five like-minded partners who share a common vision of community empowerment. These partnerships promise valuable initiatives, including learning sessions, outreach and evangelism activities, and organisational diagnostic clinics aimed at identifying gaps and best practices within organisations. Anticipation surrounds collaborations with esteemed entities such as the Singapore Kindness Movement (SKM), AutomationSG, HonourSG, Singapore Institute of Management (SIM), and the International IP Commercialisation Council (IIPCC).
Brands for Good Chairman, Alan Ng, says: “Through strategic partnerships and innovative programmes, we empower communities and businesses alike… This is not merely a mission; it’s a movement, and Brands for Good is leading the charge towards a world where positive impact is not just a choice but a collective responsibility.”
Brands for Good is poised to make 2024 a landmark year, not only for the organisation but for businesses committed to ethical stewardship. More importantly, it heralds a year of significant benefit for the workforce, promoting societal well-being and cultivating a robust culture of human empowerment.
For more information, visit www.brandsforgood.asia.